Where Creativity Meets Results
Explore recent press, interviews, and featured work that showcase how storytelling, strategy, and humor can unlock powerful change.
Simmy on “Marketing Today” Podcast
Podcast Takeaways: Rethink the Way You Think with Simmy Kustanowitz
In this high-energy episode, Emmy-nominated producer and Clock Tower Innovation founder Simmy Kustanowitz breaks down how two deceptively simple tools—“Simplify and Gamify”—can transform any team’s problem-solving approach. Drawing from over two decades of experience in the entertainment industry, Simmy shares how he helps CMOs and creative teams unlock sharper, faster thinking through his workshop, “Rethink the Way You Think.”
Highlights include:
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How Simmy translates lessons from hit shows like Impractical Jokers into tools for business teams
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Why “creative thinking” isn’t just about ideas—it’s about structure, time, and repetition
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Common pitfalls during brainstorms and how to sidestep them using the 10-3 method
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The power of time limits, quotas, and making creativity repeatable
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Insights on managing attention spans, learning from competitors, and turning constraints into advantages
Listen to the full episode for a fast-paced, insight-packed conversation on how to generate better ideas—faster, funnier, and more effectively.
Desk Details with Simmy Kustanowitz: Founder of Clock Tower Innovation
In this feature from Licensing International, Simmy Kustanowitz—TV producer turned creative consultant—shares how his unique blend of entertainment experience and problem-solving frameworks help companies unlock innovation across industries. From TRL to leading C-suite workshops, Simmy’s mission is clear: help people rethink the way they think.
Takeaways:
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Simmy doesn’t use a desk—he works from sets, couches, and wherever creativity calls.
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His signature strength? Simplifying and gamifying problem-solving to boost productivity in any team.
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Lessons from live TV (like his time at TRL) trained him to find solutions under pressure, now a core part of his workshop teaching.
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He finds the greatest joy in unlocking creativity in people who don’t believe they’re creative.
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Encourages the licensing world to take more creative risks and stop defaulting to “what’s always worked.”
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If given an extra hour a day, he’d write a book—something he’s been itching to do.
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Daily movement and stretching are non-negotiables to stay physically and mentally sharp.
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He’s a carry-on traveler who always packs snacks—because hungry minds don’t brainstorm well.
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Simmy’s advice to his younger self: don’t underestimate your value outside your comfort zone.
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Most exciting ahead? Growing Clock Tower and continuing to blend creativity with strategy in unexpected industries.
Simmy's Licensing International Profile
Rethink the Way You Think:
Lessons in Resiliency from a Creative Fixer
In this insightful conversation with WLR Advisors, Simmy Kustanowitz, Emmy-nominated TV producer and founder of Clock Tower Innovation, breaks down the mindset shift that turned him from a “panic-prone perfectionist” into a calm, creative problem-solver. Using lessons from decades in entertainment, Simmy shares how to build resiliency, unlock creativity, and reframe challenges as opportunities.
Takeaways:
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Simmy learned resilience in the high-pressure world of live TV, where solutions had to happen in seconds.
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His turning point came from shifting his mindset: treating a ticking clock as an ally, not an enemy.
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At Clock Tower Innovation, he helps corporate teams apply the same strategies he used in television—teaching people to “rethink the way they think.”
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He believes creativity isn’t just a talent—it’s a muscle that can be trained through structure, constraints, and repetition.
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Whether working with CMOs or interns, his goal is to replace panic with process, and fear with fun.
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The key to resilient thinking? Gamify the process. Add rules. Add play. Make it repeatable.
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His creative workshops focus on volume over perfection, proving that great ideas come after the first ten, not before them.
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Resiliency, to Simmy, isn’t about being unshakeable—it’s about learning how to move forward without perfect conditions.
THE ROAD TO
BETTER MENTAL HEALTH
Moodivate Commercial Script — Written and voiced by Simmy Kustanowitz
In this animated spot for the mental health app Moodivate, Emmy-nominated writer and Clock Tower Innovation founder Simmy Kustanowitz distills complex psychology into an inviting, action-oriented message. The commercial introduces Moodivate as a simple, goal-setting tool designed to help users take small, structured steps toward better mental health. Simmy’s script brings warmth and clarity to the concept of behavioral activation, encouraging viewers to shift from stuck to started. With a tone that’s both compassionate and motivating, the piece reflects Simmy’s larger mission: to simplify the hard stuff and gamify progress—one doable step at a time.
